I started this blog in 2009. In 2015 I dropped it. I never recovered the posts from those years.
I'm from Lima. I played guitar in Melian, in Buenos Aires, where I lived almost 10 years before heading back to Peru to found GetLavado in 2016.
We built it for 8 years — Peru, Colombia, Rockstart, 3 rejections from Startup Perú, 3 years in a row on Forbes, Entrepreneur of the Year 2024 by ASEP/UPN. In 2024 Laundryheap acquired it. Today I run LATAM from the inside.
Here I write about what I learned building at the intersection of business, design and tech. Startups, product, execution. No fluff.
I don't sell courses. No premium newsletter. I write when I have something to say.