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Not long ago I heard a bunch of pitches and asked how much they'd practiced. "Since yesterday." A pitch is a single bullet: 1 shot, 2 minutes. I practiced mine for weeks, with post-its and a countdown on the wall. It opened doors to money, investors, conversations. And the girl I invited to watch is now my wife.
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// EARLIER · 22 ENTRIES
By default, an AI tells you what sounds good, not what's true. During the 2026 elections in Peru and Colombia, I had one narrate election day live, minute by minute, with no team and nobody else's money. It's called CONDOR. The hard part wasn't getting the AI to talk. It was getting it not to lie.
Every so often someone messages me: 'I'm about to launch my app, any advice?'. This is what I tell them, and it's not theory: it's what I learned by charging, failing and crashing. Launch cheap, decide whether you want glory or money, test with strangers, look for recurrence, and build a shot, not a vitamin.
Lately the topic shows up everywhere: that feeling of being behind, like everyone's crushing it except you. I don't have a finished theory, but I saw something back in my music days: people as good as or better than others didn't make it, and others did. It wasn't talent, it was luck. This is what I've been thinking about comparing yourself, without pretending I've got it figured out.
Martín Beas Núñez
@martinbeasnunez
Imagina que todos los expertos en tu campo estén más curiosos que antes.
It's been a week since the runoff and we still don't know who won. I read recently that you only understand your country once you stop living in it. That happened to me: I understood what Peru was worth in Buenos Aires, hearing an old man say 'vale un Perú', it's worth a Peru. About leaving, coming back to conquer it, the punch in the face, and what I'm still sorting out about my country.
I applied to Startup Perú 3 times. They rejected me all 3. The story looks nice laid out in order. Living it was something else. About the day I stopped asking for permission to keep building.
In 1954, Roger Bannister ran a mile in under 4 minutes and changed history. The impossible stopped being impossible. Business works the same way: limits aren't real until someone crosses them. This post is about that moment when everything changes // when your head stops saying “it can't be done” and starts doing it...
Martín Beas Núñez
in/martinbeasnunez
"Nadie va a usar tu servicio. Las lavanderías no te necesitan." Un jurado de startups 2017. Lo curioso: ya tenía 30 plantas asociadas. Nunca leyeron el formulario. En 1954 un tal Roger Bannister corrió una milla en menos de 4'. Todos decían que era imposible. Un mes después, otros 2 lo lograron. Los límites a veces no son reales. Solo lo parecen. Hoy: Lima 🇵🇪 Bogotá 🇨🇴 Ciudad de México 🇲🇽 Seguimos 💪 #LatAm #Entrepreneurship #Startups #Growth #Laundryheap
It's not IQ or connections: it's shrinking the time between thinking and doing. How the people who move a business actually operate. Less permission, more results.
Not sure you're going to like what I'm about to say. But if you work at a startup, or you're building something from scratch, you need to read this. There are 2 kinds of people:
Sometimes what takes you furthest isn't being the fastest or the smartest. It's holding on, adapting and keeping going. In this post, some real examples that show sometimes you win by outlasting everyone.
Martín Beas Núñez
@martinbeasnunez
'If you spend too much time thinking about a thing, you'll never get it done.'
I thought my startup was growing. Turns out it was just moving. I learned that growth isn't more orders, it's getting customers to come back, to pay, and keeping the business from sucking the life out of you. This is a true story about what real growth means.
Martín Beas Núñez
in/martinbeasnunez
Carlos Añaños va a ser mi mentor!!! 🤯🤯🤯 Llevo 20 años haciendo cosas que me dijeron que eran imposibles. Hoy sumé una más. Para los que no lo conocen: cofundó Grupo AJE en Ayacucho 🇵🇪 en los 90's, en plena época del terrorismo, sin capital, sin privilegios y llevaron a Big Cola de botellas recicladas a competir contra Coca-Cola y Pepsi en más de 20 países: LatAm, Asia, África. Ese nivel ahora está en mi esquina. Gracias señor Carlos y Kiara Nascimento por hacerlo posible. Ahora a ejecutar y seguir sumando valor 💪💪 #Mentorship #Entrepreneurship #LatAm #Startups #Growth
Martín Beas Núñez
@martinbeasnunez
lo dijo un grande infinito: poder decir adios es crecer
The essential Y Combinator advice that helped companies like Airbnb make it. How to focus on what matters and grow your startup on solid ground.
In Peru's startup ecosystem, there's a constant craving for our first unicorn. You hear it at conferences, in interviews, in conversations. The ecosystem is moving forward, but sometimes that focus seems to pull us away from what really matters.
Founders are the real heroes of Peru's startup ecosystem
Martín Beas Núñez
in/martinbeasnunez
🗡️ Maté mi propia app La que yo mismo programé. Mi orgullo. Y las ventas crecieron radicalmente. A veces el ego de producto es el peor enemigo del founder. En el podcast con Ximena Delgado Velásquez cuento esta y otras decisiones que casi matan #GetLavado 🤠 y las que nos hicieron rentables hasta que #Laundryheap se interese en adquirirnos. 1 hora sin filtro. Link en comentarios 👇 #Startups #LatAm #Emprendimiento #GetLavado #MentoresEmprendedores #Growth
A look at the future of Latin American capitals through artificial intelligence and computer vision using Midjourney. How innovation and collaboration could transform our region and build a brighter tomorrow.
